Privacy Policy

Last Updated: June 1, 2023

UpenHande Real Estate ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at unpenhande.com, use our services, or communicate with us.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information when you interact with our website, complete forms, request information, subscribe to our newsletter, or engage our services:

• Contact information (name, email address, phone number, mailing address)
• Identification information (NRIC/passport numbers, date of birth) when required for property transactions
• Financial information (income details, credit information) when necessary for property financing assessments
• Property preferences and requirements
• Professional information (occupation, company)
• Communication records between you and our team

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our website
• Referring website or source
• Geographic location information

1.3 Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our website, analyze usage patterns, and tailor content to your interests. For more information about our use of cookies, please see our Cookie Policy.

2. How We Use Your Information

We may use the information we collect for the following purposes:

2.1 Providing Services

• To provide real estate services, property listings, and information you have requested
• To process property transactions, applications, and inquiries
• To communicate with you about our services and your inquiries
• To facilitate property viewings, negotiations, and transactions

2.2 Improving User Experience

• To enhance and personalize your experience on our website
• To analyze website usage and improve our content and services
• To troubleshoot technical issues and maintain website functionality
• To develop new features and services based on user feedback and preferences

2.3 Marketing and Communications

• To send you newsletters, property updates, and marketing communications (with your consent)
• To inform you about relevant properties based on your search criteria and preferences
• To invite you to events, webinars, or property exhibitions
• To conduct surveys and collect feedback about our services

2.4 Legal and Business Operations

• To comply with legal obligations and regulatory requirements
• To prevent fraud and protect the security of our website and services
• To enforce our terms of service and other agreements
• To protect our rights, privacy, safety, or property, and that of our clients and others

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual Necessity: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
• Consent: You have given consent to the processing of your personal data for one or more specific purposes.

4. Information Sharing and Disclosure

We may share your personal information with the following categories of recipients:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Property management systems and platforms
• Customer relationship management (CRM) providers
• Email marketing and communication service providers
• Website hosting and maintenance providers
• Analytics and data processing providers
• Payment processors and financial institutions

4.2 Business Partners

We may share your information with business partners involved in property transactions, including:

• Property developers and sellers
• Legal professionals and conveyancing firms
• Financial institutions and mortgage brokers
• Property appraisers and inspectors

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of the transaction.

4.5 With Your Consent

We may share your information with other third parties with your explicit consent.

5. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than the one in which you reside. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information to other countries, we will take appropriate measures to ensure that your personal information receives an adequate level of protection in the countries to which it is transferred, including:

• Using approved standard contractual clauses
• Ensuring third-party service providers are certified under appropriate data protection frameworks (e.g., Singapore PDPA, EU-US Privacy Shield)
• Obtaining your explicit consent for the transfer

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the information and whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, accounting, or other requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. Your Data Protection Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.
• Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Erasure: You have the right to request that we delete your personal information in certain circumstances.
• Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Data Portability: You have the right to request that we transfer your personal information to another service provider in a structured, commonly used, and machine-readable format.
• Objection: You have the right to object to our processing of your personal information in certain circumstances.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the contact details provided at the end of this Privacy Policy. We may need to verify your identity before responding to your request.

8. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Access controls and authentication procedures
• Regular security assessments and vulnerability testing
• Data backup and recovery procedures
• Staff training on data protection and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services. These third parties have their own privacy policies, and we do not accept any responsibility or liability for their policies or practices. We encourage you to read the privacy policies of any third-party services you access through our website.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our website and update the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of our services after the changes have been made will constitute your acceptance of the changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

UpenHande Real Estate
88 Tras Street #02-01
Singapore 079027
Email: [email protected]
Phone: +65 6123 4567

We will respond to your inquiry as soon as possible and within the timeframe required by applicable law.

13. Data Protection Authority

If you are not satisfied with our response to your privacy concern, you may have the right to lodge a complaint with your local data protection authority or the Personal Data Protection Commission (PDPC) in Singapore.